A renowned Linux innovator has developed a new mobile operating system, called "Project eelo," in an effort to provide a level of data privacy that traditional Android and iOS devices fail to offer. The new eelo system will allow mobile phone users to regain control over their personal information at a price they can afford, said Gael Duval, who created Mandrake Linux back in 1998.
Apple has become too expensive, too boring and is "going crazy with its products," he said, while Google has "become too big" and is capturing too much information about what we do.
"They want to know us as much as possible to sell advertising," Duval wrote in a post introducing eelo's Kickstarter campaign, which has more than doubled its goal with 14 days remaining.
"People are free to do what they want," Duval wrote. "They can choose to be voluntary slaves. "But I do not want this situation for me anymore."
After deciding to leave Google and Apple for eelo, Duval received more than 6,000 reads from a couple of articles he posted detailing his plans, he told LinuxInsider.
The eelo project on Kickstarter reached more than 200 percent of goal after only 15 days.
More than 2,000 people have registered at eelo.io since December 20 in response to his posted updates, Duval added.
The new eelo project is a fork of the LineageOS, which is an open source system that runs mainstream Android applications. Open source modules are layered on top of that, which help create a consistent mobile and Web system, Duval said.
The project, which calls for the developers to sell preloaded eelo smartphones and provide some premium services, will run as a nonprofit. As a community project, it will welcome contributors.
The developers will release privacy-enabled smartphone ROMs, as well as smartphones for ordinary users, with associated Web services.
They have been testing custom builds of LineageOS/eelo on the LeEcho Le2 -- a 5.5-inch smartphone with a 1080 x 1920 pixel screen, 3G RAM, 32 GB storage, a finger sensor on the back and a 4K camera -- for about Pounds130, and on a Xiaomi Mi5S.
The developers plan to have downloadable ROMs for a range of devices by 2018, Duval said, as well as a limited number of post-market Flashed devices. He also plans to discuss partnerships with Fairphone, Essential phone or similar devices, and plans to industrialize the phone by 2019.
Many consumers have expressed a desire for greater control over their experience with mobile devices, but there has to be a balance between the value proposition and customers' willingness to share on a personal level.
"Information is currency, and people are going to want more control over who has information on their behaviors and habits on a mobile device," said Ryan Spanier, director of research at Kudelski Security.
"Eelo is focused on maintaining privacy," he told LinuxInsider, "preventing tracking and monetization of your actions without your consent."
There is growing consumer interest in a potentially less-intrusive operating system for mobile devices, but the task of establishing one in the market is daunting, said independent analyst Jeff Kagan.
Though there have been some prior efforts, no alternative mobile OS has been able to compete with iOS and Android, he told LinuxInsider.
Even if privacy is a concern, the majority of consumers don't understand the relationship between privacy and the mechanics of their personal technology well enough to persuade them to make the shift to eelo, suggested Paul Teich, principal analyst at Tirias Research.
"Success will be made on social media stickiness and whether enough consumers or organizations think they can get 'more privacy' -- whatever that means to them -- than stock Google Android or Apple iOS products," he told LinuxInsider.
Developing leading products like the iPhone and other devices involves the willingness to make tradeoffs, noted Gartner analyst Tuong Nguyen.
Companies must invest substantial resources to make their products appeal to the specific needs of their customers, he told LinuxInsider.
"Google spends a lot of time and effort to make [products] easy to use," Nguyen said, "to keep you within their ecosystem."