Introduction to Google Analytics Training

United Kingdom / London

Our Introduction to Google Analytics training course covers the fundamentals of Google Analytics (GA). The one-day classroom-based course will make you familiar with all the standard reports and help you find answers to your website-related questions.


This course is perfect for beginners who are just starting out in GA. We cover the basics, from the essentials of web analytics terminology, to understanding how to get the data you need from the core reports available in Google Analytics.


What this training will cover?

  • Introduction to web analytics: Key definitions and uses, Digital objectives and KPIs, How tracking works
  • Setting up Google Analytics: Account structure, User permissions, Navigation menu, Report structure, Dimensions and metrics
  • Standard reports: Home dashboard, Real time reporting, Audience reports, Acquisition reports, Behaviour reports, Conversion reports
  • Reporting techniques: Filters and segments, Dashboards and sharing
  • Customer reports: Custom dimensions and metrics, Advanced tracking (video)
  • Top tips and tricks


What this training will teach you to do?

  • Navigate with ease through the GA console
  • Understand GA web analytics terms like users and sessions
  • Answer questions about your website audiences and site performance with standard GA reports
  • Measure your performance with simple customised reports and dashboards
  • Understand conversions by setting up goals and events
  • Measure your advertising effectiveness with UTM campaign tracking
  • Segment your audience types with dimensions and metrics


Date and time

September 20 - September 20
Ended

Price

£405 - £450

Location

Mezzo Labs, 26-28 Underwood Street, Old Street, London, N1 7JQ
London
United Kingdom