Writing and Editing on the Web, Mobile and Social

Writing and Editing on the Web, Mobile and Social

It’s getting tougher to stand out. As our audiences adopt new media and technologies at an accelerating rate, we writers and editors have to adapt — and fast. This course is about understanding how readers’ behaviour is changing and maximising the impact of the copy we create or edit.

This course is for any writer or editor who wants to understand how to create effective copy for websites, mobile apps and social media. It will suit both existing writers and editors who are coming to grips with new technologies and those who already work in new media but want to sharpen their skills.

Course Outline

Today’s media landscape and what it means for the writer and editor

An overview of how our audiences are accessing information and how that continues to change. How this affects our approach to writing or editing individual pieces.

Measuring response to our writing and setting goals

Understanding what can be measured and what those metrics mean. Setting aims for your publication overall and for individual pieces of writing.

Structure: editing or self-editing to deal with the attention-span prob- lem, the credibility problem and the Facebook problem

The same piece of writing looks different depending on how our audience is accessing it. Structuring a piece becomes a huge challenge. We’ll learn some simple tricks and some more sophisticated techniques to overcome the problems online media throws at us.