Duran Duran, the iconic band of the 1980s, has always shown an interest in incorporating digital aspects into their act. After all, they are historically the first major band to provide video screens above the stage, bringing their live performance closer to the audience.Kounterattack leveraged Facebook as a platform to stream the concert and simultaneously serve as a social channel. This allowed the band to reach even more people and create an intimate, connected experience amongst their fans.The audience could chat in real time as the concert streamed, and even engage directly with the band during a live post-show Q&A. Overall, the entire experience brought Duran Duran’s long history with innovation into modern day capabilities, allowing them to continue to cater to their loyal fanbase.
