Safe Crossing

Safe Crossing

by from Wroclaw, Poland

Design

Tech

Usability

Creativity

Content

Type: Mobile app
Client from United Kingdom
Category: Community
Style: Big photo
Color: Orange

Research shows that pedestrians, similar to drivers, experience reduced situation awareness, distracted attention and unsafe behavior when talking or texting on their mobile phones. The present study centered on injuries related to mobile phone use among pedestrians. It used data from the US Consumer Product Safety Commission on injuries in hospital emergency rooms from 2004 through 2010. It found that mobile-phone related injuries among pedestrians increased relative to total pedestrian injuries, and paralleled the increase in injuries for drivers, and in 2010 exceeded those for drivers. Pedestrian injuries related to mobile-phone use were higher for males and for people under 31 years old.