Hawaii Revealed had a beta launch for their app first and a final public release a month later, which is why app marketing was essential for them. In order to generate buzz before their launch, we promoted their app for both releases. What’s more, Markovate also created promotional videos for their app and published them on social media. The organic and paid promotions resulted in 3,000 new subscribers before their beta launch as well as over 10,000 downloads within the first few weeks of the app’s launch.
