Kanary NESTThe data-driven DSP for programmatic media buying – designed for marketers.One of the most notable and influential changes to the online display-advertising industry over the past decade has been the introduction of real-time bidding (RTB).This complex process provides many benefits to both marketers and publishers. For marketers in particular, they can target the right audience, expand their reach, better control their marketing budgets, and optimise ROI. Unfortunately, there is a lot of obscurity within the industry, especially regarding the actual cost of impressions.That’s where Kanary comes in.About Kanary NestKanary NEST provides advertisers with an easy way to buy display ads by using programmatic and real-time bidding (RTB) technology with fully transparent reporting on media spend, conversions, and commissions. The goal of Kanary was to build a fault-tolerant, scalable demand-side platform (DSP) that optimizes the user experience and provides a clear and interactive user interface that can be operated by even the most novice user. Establishing and creating a recognizable brand image and designing the UX/UI were also vital to the success of the project.We built the project from the ground up and launched the MVP to private beta testers. Based on the feedback received by the initial users, we made improvements and continued to develop the platform. The platform was featured in the TechCrunch Disrupt 2013 conference in New York and received a lot of positive feedback from attendees.In August 2014, Kanary NEST was successfully acquired by the online advertising giant, Gravity4.
