Darwin360 is an analytics platform that provides comprehensive answers, not just data.The vast majority of analytics platforms currently on the market are far too complicated for most of their users in that they only present metrics and do not provide answers or actionable data.With the fast-paced global economy, SMEs are facing the same challenges as corporations, but do not have enough time or dedicated resources for data analysis.What we didIn order to create a robust analytics solution, we based the Darwin360 platform on Piwik, the leading open-source web analytics platform. Piwik not only provides a very reliable and highly scalable solution, it also delivers many of the key analytics features to the Darwin360 platform. We seamlessly integrated Darwin360’s patent-pending proprietary algorithms into the platform that analyze the mountains of data and display users with clear and simple information on the performance of their website – the Health Score.The user experience and user interaction were a big focal point of the platform. Our first task in the design process was to understand the platform’s users. As the end users would be inexperienced in operating and reading detailed analytics reports, we focused on creating simple, easy-to-use, esthetic design and efficient information architecture.Darwin360 was a unique project that required us to work very closely with the founders from the very beginning. This allowed us to have an impact on both the technical and functional decisions, which were vital to the project’s success.ResultsAfter completing the MVP, Darwin360 successfully raised new funding and we are now expanding and improving the platform. Darwin360 was featured in the SVB Showcase conference which has a long history of recognizing and supporting emerging technology companies, many of which have become global leaders in their respective fields.
