Clarivoy is a revolutionary way to measure the impact TV advertisements have on website traffic and conversions.In 2012, a media agency asked Clarivoy CEO Steve White if he could solve a problem for one of the agency’s top clients.The task: measure the effectiveness of an upcoming national TV media campaign.Using his creativity and more than 15 years of experience in digital marketing, White took on the challenge.Clarivoy sought to create an analytics platform that provides advertisers and agencies with next-day results and in-depth insights into their television advertising campaigns by examining the impact their television advertisements have on website traffic and conversions.When the Clarivoy team approached Clearcode, they already had an alpha platform, but lacked a definitive software development partner to move beyond their initial platform.Additionally, Clearcode was given an aggressive and unalterable time frame to deliver a working MVP version that could be used by one of Clarivoy’s clients for their upcoming multi-million dollar TV advertising campaign.Clearcode developed a platform that continuously collects, attributes, calculates, and aggregates all the information from the TV side of the platform. The Clarivoy TV Analytics™ platform not only presents and reports the required information but also handles hundreds of thousands of website visits per day. All of this information becomes readily available to Clarivoy clients via a visually powerful platform that provides a recognizable brand image and enhances the user experience.The keys to our success with Clarivoy were a close working relationship with them from project inception to project completion.Our agile approach to software development proved to be an invaluable asset, as redirection and change were needed to bring this project to fruition.
