Case: Mobile CPI for Jili.ngA leading mobile marketplace in NigeriaChallenge: More installs with CR (conversion to contact view) on the 7th day > 55%.GEO: Nigeria.Platform: Android.Ban on traffic from Facebook, Instagram, Google Adwords, incent, and Adult traffic.Solution: Testing advertiser’s creatives with real products.Sources: Affiliate DSP, teaser ads.Results: CR on the 7th day > 60%, 12k installs per month, TOP 10 in Google Play in Nigeria.
