Mobile RPGPeriod: August 2017- May 2018Challenge: increase the number of installsPlatforms: myTarget, VK, Unity Ads, in-appKPI:- Activation rate (1-2 min in the game, role creation): target — 85%, if less than 45% — reject- Effective rate (10 min in the game, reaching the 5th level): target — 50%, if less than 30% — reject- RR Day 1: target — 35%, if less than 10% — reject- ROI (first week) — 7%- If even 1 indicator is less — rejectResult: attracted paying users, 77k installs (Russia&CIS)
