The Objective: our primary goal was to educate investors and introduce them to the idea of alternative financing. Your typical crypto investor found this topic hard to grasp, so we came up with a bunch of explanatory videos, charts and infographics. Our mission was to open their eyes to the world of SME financing and the 2-trillion dollar gap that was waiting to be filled. To do this, we: painted a detailed portrait of potential investors, helping us accurately target our marketing efforts; created TOFU, MOFU and BOFU marketing funnels; wrote and designed clever social media ads, helping fuel our TOFU campaigns; created meaningful content to fuel our MOFU and BOFU campaigns. We used a number of different strategies across various channels. The Result: before our campaign, the potential for blockchain-powered SME funding was overlooked. Our efforts increased interest among global investors and the greater crypto community, including influencers like Supoman, jsnip4, Crypto Grinders and The Crypto Lark. Despite tough times, the Round B crowsdsale ended a week before deadline, and the campaign reached its hard cap of $17.6M. It’s safe to say Debitum Network got the attention of token holders and big investors, with a total of 51,000 genuine leads generated.
