The Situation - Travel brands are good at providing highly functional search mechanics for prospective customers searching for a holiday. The user inputs their desired location alongside other criteria and the solution churns out results. Perfect right? No.The vast majority of users do not know where they want to go, so we wanted to provide a solution that truly inspires. Tripsmarter is a fun and engaging way to inspire your customers. It uses machine learning to understand your customers holiday preferences and match their perfect holiday. In return, you get extremely rich data about your audience, you’re able to engage with them about what they’re excited about and convert potential customers into direct sales.The Tripsmarter visual questionnaire can be customised to suit your business needs and brand. It allows potential customers to use a swiping interface making it fun for them to choose their holiday preferences. As Tripsmarter builds up a picture of the customers world, the holiday suggestions become more relevant and useful. Tripsmarter will generate rich, actionable data which can be used to inform your marketing activity. It helps you to analyse trends for popular locations, dates or price brackets. Or create a campaign — targeting the customers who you know are interested in a location, during a specific time period.
