For decades, JAMA, the Journal of the American Medical Association, part of the JAMA Network family of journals, has kept doctors sharp — and licensed — by helping them earn their continuing medical education (CME) credits.Now, JAMA must provide the same education to a new generation of doctors used to getting everything on their phones. To create a mobile app capable of engaging these younger physicians, JAMA turned to Table XI and our agency friends at One Design. Together, we developed a dynamic app that’s informed by a modern set of needs.