SHIPAUTOMATION – SEO AND DIGITAL MARKETING CASE STUDY

SHIPAUTOMATION – SEO AND DIGITAL MARKETING CASE STUDY

by from Ahmedabad, India

Design

Tech

Usability

Creativity

Content

Type: Website
Client from India
Category: Manufacturing
Style: Big photo
Color: Red

ABOUT THE CLIENTAs the name itself suggests, Ship Automation is a heavy engineering company that sources, repairs and supply all kinds of Marine automation and Electrical spare at quite appealing prices. The company not only provides this heavy equipment but the company has made its fleet of engineers available at different coast of India for technical help.The company has an experience of more than a decade in providing servicing, maintenance and supply of refurbished parts in Marine Automation Industry. The company enjoys a brilliant reputation in the market when it comes to providing on-time deliveries. No matter if the delivery is of a small spare part or huge machinery, the company makes sure that the delivery is reached to the client on time.Their team of engineers is extremely talented, reliable and trustworthy. The company enjoys a great reputation worldwide.CLIENT’S REQUIREMENT FROM SHOUTNHIKEThe client was doing very well in the physical market but when it came to its digital presence, the response was zero. The client did not have any well-managed digital presence and he required to generate more business from its website. There was an untapped potential to be leveraged and our team was ready to raise the magic wand.OUR APPROACHOur team has always believed in a systematic approach to achieving our digital goals. Thus, we did what was expected out of us:-> We knew the client does not have any good online presence and our first task was to review their website and optimize it to achieve desirable results. We required measurable results of achieving top ranks based on the related keywords, good quality content to enhance the knowledge of the users and so on.-> Apart from the content optimization, we worked on the website designing to give it a world-class look. Our aim was to stick the users to the website as soon as they reach there.-> Last, we created social media pages for the company and this helped us create a strong presence of the business in the market. Their users started knowing them.-> We also created a page by page format for all the products so that it becomes easier for the users to get the product specifications in detail.THE RESULTSThe client called us within a month to inform us that they have started getting calls and queries from the website and the client was very happy with the digital campaign. We further came to know the client received 10-20 more calls about their products and services. We also achieved the first rank in the search engine results for our targeted keywords.Overall, the campaign went really well. Our hard work paid at the end.KEYWORD RESEARCH + PAGE ON PAGEWe also provided them with the exact list of relevant keywords that helped shipautomation.com reach on top 1 rankings and they improved their sales as well. Our team paid a great deal of attention towards finding the right keywords, page on page, page loading time etc.. and it really helped them.Competitors Analysis:Our team helped them to understand all their competitors and provided the well-organized steps on how to understand the online marketing strategy of competitors. With tremendous effort, Ship automation could find out how to reach the right customers and how to improve the sales strategy.Shoutnhike is  No. 1 SEO &  Digital Marketing Company in Ahmedabad and if you too are looking for some amazing ways to generate more leads and divert traffic towards your website, you can reach out to us.