he future of business is mobile, as we move towards a multiscreen world where audiences are increasingly edging towards smaller screens with each passing day, the success of your business model depends on how well you’ve translated your desired experience across web, tablet, and most importantly mobile screens.However, many product companies often think of mobile and cross-platform optimization as an afterthought rather than a core part of their business. This mistake can cost you very highly as today over 80% of online customers are active on mobile devices and close to 84% of them have experienced a failed transaction due to poor mobile user experiences. Thus a failure to think mobile can hit your business where it hurts, the bottom line.Here’s are 5 basic questions you need to answer before starting development to make sure that your mobile strategy doesn’t take a backseat. If you have complete clarity on these 5 questions in your development process, you’ll end up with a mobile app that’s high performance, well optimized, and scalable.
