Shopify became the third most popular platform in the world in 2017. Today, the platform is a full-fledged brand and is recognized worldwide. Its capabilities can be used by various types of businesses. The platform is suitable for creating an Internet store, for the sale of hand-made goods and for expanding business offline. Creating an online shop is not such a difficult task as it may seem at first glance. In this article, we provide 10 steps to a successful Shopify store.