Client:Rently is a real estate company that solves this problem of showing multiple properties for buyers by introducing a fully IoT-powered showing process via a Smart Lockbox technology.Everything is connected through a robust real estate mobile app that lists all the properties for potential tenants and schedules new viewings.Challenge:When the team at Rently had reached out to us, they’ve a decision to obtain an outsider perspective and make positive changes to drive the growth rates even further.Our mission was to rethink the user paths within the app and come up with a fresh visual appearance. One of the key challenges was to keep the old and familiar brand identity that had amassed its fan base and present it in a new light.Solution:We’ve come up with an enhanced set of visuals based on the blue and orange hues that dominate in the original pallet. Complemented by contemporary white-grey background themes that give Rently a cozy feel it has today.Having in mind that Rently is a real estate management solution, then security is one of the key areas that one has to account for. It has to do both with the personal information and integrity of the property that’s in question.That being said, the registration process the user had to undergo with the previous version of the app was overly complicated for the given set of purposes.Our design and developers team had created a more streamlined registration process with fewer steps. This new flow had provided enough protection without suppressing the adoption due to its difficulty.Overall, due to our experience, we’ve come up with a new UX map and used it to alter major parts in the previous design, achieving a much more refined product in the output.
