Voot Kids

Design

Tech

Usability

Creativity

Content

Type: Mobile app
Client from India
Category: Advertising & marketing
Style: Big photo
Color: Red

    Voot Kids - India\\\\\\\'s leading fun and learning app for young. To make kids and their parents feel comfortable so they are at ease while they interact with us.Carrying out role plays to understand the behaviour of content consumption by young kids.To determine how comfortable parents are with the time spent by their kids on the digitalplatform.Highlight Points :Provided an understanding of the content preferred by Indian parents for their kids on the app.Identified hurdles in navigation and discoverability of content by kids while they explored the app.Design recommendations were provided based on insights discovered during the research sessions.