The client is a popular programming school that provides various courses on web and mobile development, testing, etc. When the company came to Arateg, there wasn’t a centralized solution for tracking leads, students, and payments. Many operations were people-based, accounting records were maintained in Google spreadsheets. Also, there was no ability to analyze user activities. With a view of optimizing internal business processes, the customer decided to integrate a custom CRM system for financial accounting and marketing management. Working with Arateg, the client achieved the following great results: With a rich-functional CRM, the customer managed to increase sales conversion by 60% and ROMI—by 3 times. Accounting was significantly improved and human errors were excluded. Internal processes such as payment and lead tracking were optimized and automated. The customer got the ability to analyze and manage different traffic sources and monitor various business indicators like CAP, LTV, ROI, EBITDA, etc. TECHNOLOGIES: TypeScript, React, Redux, Redux-Saga, Storybook, Jest, Webpack, SPA, Node.js, MongoDB, Docker, AWS. See how experts at Arateg delivered an all-in-one CRM solution and helped the client solve business-specific challenges!
