A Leading Insurance CompanyWe created an easy to use Insurance buying and servicing journey to boost the conversion rate and customer satisfaction ratio.Problem StatementTo reduce the drop-out rate and make the Insurance buying journey easy to use for users. Also, to make a user-centric journey for all stage.Understanding business Eco-system and users needFrom User Analyses to Brainstorming Sessions and Ideation, we narrowed down key areas that needed to be addressed from user perspective.1. Lengthy buying and claim process2. Too many clicks to reach the end goal3. Outdated digital space with a lagging journey4. Users were not frequent with their interaction with the digital platformWe pinned down required remedy for business and usersWe created visually appealing designs which were intutive and gave the digital platform a new fresh look and feel: Intutive Designs With our expertise, we simplified the navigation and created an easy to use Insurance journey: Seamless Journey We deisgned the app keeping the needs and requirements of the target audience in mind: User-centric Approach. Our Redefining impactThis insurance platform turned out to be a one-stop app for all insurance needsWe simplified the entire experience which enhanced the customer satisfaction ratio which further resulted in better user engagement and positive word of mouth referrals.TWith our expertize there was an incredible increase in the conversion rate. Also, there was a noticeable decrease in the drop-out rate which was a great win for the company.
