Hike Sticker Chats - Fun & Expressive MessagingAnalyzing the market trend and user needs helped Hike Messenger enhance their app for better user engagement.Problem StatementTo understand user needs and enhance the app to make it more engaging for users.Understanding user needs and feedback 1. To understand the content consumption behaviour and the pattern of usage.2. Analyzing the market trend and new advances for social products.3. To observe the type of content users send and receive on this platform.Insights in content consumption behaviour of usersWe identified the pain-points and provided effective solutions: Identifying areas of improvementA thorough report of the engagement of users with the app was provided for better understanding : Insight of Consumer Behaviour We provided a consolidated report of the steps they should take to further enhance the apps for users. Our Redefining Impact:With our extensive user testing we helped them understand the usage consumption, the type of content shared on their platform, the frequency of usage of the app by users and how user-friendly the app was.Our report had in-depth insights about the market trend and user needs. This helped them understand their target audience better and build their social product to cater to their requirements.
