A SIMPLIFIED WEB & MOBILE JOURNEY FOR USERSOne of the leading general insurance company in India, SBI general Insurance's prime objective was to be known as the insurer for the masses by having an easy to use insurance website. Techved collaborated with SBI general Insurance to re-design the existing web and mobile journeys for a seamless insurance buying experience with lesser number of clicksKEY ESSENCESTREAMLINING USER JOURNEYTechved understood the insurance buying process, keeping the target audience and IRDA guidelines in mind and reduced the bottlenecks in insurance buying, thus streamlining the user journey. KEY ESSENCEDELIGHTFUL EXPERIENCEWith the introduction of human-centered approach, Techved managed to provide a coherent and an intuitive interface, thus, enriching customer experience. KEY ESSENCELESS TAXINGThe application of data-driven design and scalable tools ensured that Techved provides a seemingly less taxing insurance buying experience.END RESULTThe SBI general Insurance website turned out to be sleek, visually appealing and provided a pain point free experience. We also paved a way for cross selling of riders during the journey thus, helping in increase of business through online channel.
