Business:Household goods online store.The ProblemThe ads position are high and campaigns are processing the wide field of search terms of high, average and low frequencies. Growth backups via increasing the search traffic are minimal. Campaigns are combined by few parameters: interests, marketplaces and keywords. These campaigns provide the acceptable level of the conversion price, but scaling the campaigns within this price level isn’t successful.The solutionAttract the new audience from new marketplaces and initiate sales via remarketing.At first, we selected the marketplaces for placement.The audience should correspond with the chosen region: UkraineIncome level: above averageAge: 25-45.ToolsPlacing the teaser block on the main page of the major news resource.Facebook ads, targeted on the audience interests according to the income level, region, age and client’s business: interior design, parks and recreations, financial market, finances, luxury real estate, financial services, cigars and landscape design.Increasing the values in the Google Display Network within the common audience with real shoppers from previous periods (according to Google Analytics data).The resultIncome increased by 57%New visitors percentage increased from 65,8% to 73,94%.Paid sources traffic growth from 14391 to 17902 visits.The conversion rate from the new sources was very low: no sales from the news resource and 1 sale from the Facebook ads.Where did the growth come from?See the screenshot of the remarketing campaigns in Google AdWords, Yandex.Direct and Facebook below.The essential traffic and income value growth is obvious.The traffic value from the remarketing campaigns: +15%The income from remarketing campaigns: +515%We started attracting new visitors in the middle of an April, and remarketing sales stated in the first days of May.The general ad campaigns results:Paid traffic sources budget: +19%Paid sources traffic value: +24%Paid traffic sources transactions value: +21%Paid traffic sources transactions income: +57%New visits: +39%
