Enlisting the help of iconic design team artist Ruben Toledo and his
wife, fashion designer Isabel Toledo, the Miami City Ballet undertook a
full redesign of their holiday Nutcracker performances. The new ballet
was built from the ground up with all new costumes and sets to be a
spectacular, new $1 million production combining both traditional and
modern elements with a “Floridian” twist.Inspire Visual was
tasked with designing and building an entirely new Nutcracker website in
WordPress to gradually “unveil” the new production phase by phase. The
goal was to showcase original sketches of sets and costumes by the
designers, feature videos of the process along the way, and ultimately
to help boost donations and ticket sales for the performances in Miami
and Palm Beach.Our team worked tirelessly on a tight timeline to
design and build the website, collect and organize large quantities of
assets, and finally unveil a website offering a sneak peek into the
magical world of the new ballet right as it was being built.
