Enhanced gaming experience with AI personalization Introducing AI into iGaming helps create products and services that revolutionize the in-game experience of the bettor. Graphyte is integrating AI solutions in providing personalization services to large betting and gambling operators. Graphyte was approached by a betting operator, that found itself in a declining sector. Introducing personalization would allow the client to deliver an enhanced customer experience and get an upper hand over the competition. Key clients: One of the largest betting and i-gaming companies in the UK; Vivino - #1 wine app/platform in the world (Danmark/USA); Blexr - leading affiliate marketing company AI-driven solution allowed to analyze player preferences, determine target audiences and deliver fully-personalized content across the site, creating a smart lobby individually customized for each player.
