Global Resource Allocator (GRA)

Global Resource Allocator (GRA)

by from Bangalore, India

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Tech

Usability

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Content

Type: Website
Client from United States
Category: Business
Style: Big photo
Color: Red

GRA is a platform that lets AB InBev optimally allocate their marketing budget to maximize net revenue. It helps users create a system that allowed to customize based on their inputs and objectives to optimize the results based on country brands and various scenarios