The aim of this project was to provide our client with knowledge about the vehicles demand and customer behaviours. This knowledge was essential for optimizing the shared mobility platform and increasing its profitability.The main questions we wanted to answer were:How the number of rentals changes throughout the day?Do local events influence demand?Which routes are the most popular?Where customers rent and return vehicles?Are there any areas where vehicles are idle for a long time?Who are the best customers?Which customers are about to leave and need the attention?Do customers have their regular routes?The insights generated through customer behaviour analysis have a direct impact on business performance and can be instantly used for the benefit of the business. For example, knowing the locations where users usually rent and return vehicles helps the provider optimize the positioning of vehicles and thus – satisfy customer demand better and maximize the utilization of vehicles.
