Circleflow is a SaaS marketing tool that allows selected partners the implementation of excellent Programmatic campaigns under their own initiative. Circleflow automates the very technical and complicated, therefore resource-intensive process of setting up, running, optimizing and reporting on programmatic campaigns.Our main challenge was to turn a sophisticated tool into an easy to use tool for marketing agencies. A client approached us to help with UX where we created conceptual mockups from scratch, translated them into high fidelity prototype, and create the UI of the platform.
