zoku
is a pan-asian restaurant in delhi NCR that offers a richer and wider asian
menu to guests. being fun, loud and welcoming with the highest quality food is
their approach to being a crowd favourite. when it came to choosing a name for the
restaurant, our associative canvas included family, good food, fun, memorable,
authentic and just about whatever an approachable asian dining place should be.
meaning ‘tribe’ or ‘clan’, we chose the name ‘zoku’ to represent a tribe of
food lovers who could build a loyal community around the restaurant. the
wordmark is a handwritten logo, its fluid and curvy lines inspired by noodles. the
primary motif is a hand, teasingly holding a dimsum, almost like a trophy. the
branding is young, modern, colourful and friendly, overall easy to associate
with young south-asian urban culture.
