Eurotunnel wanted an app that would enrich the passenger journey by providing users with real-time travel information and an array of additional services. The My Eurotunnel app actively tracks the user’s journey and provides them with contextual notifications (triggered by GPS geofence boundaries) and push-notifications for boarding calls. Essential information covering each stage of the journey is also communicated at the appropriate moment. On completion of the journey, a final message is used to deliver destination recommendations, solicit feedback and prepare customers for the return leg of their trip.The partnership between The Distance and Eurotunnel resulted in the delivery of an industry-leading travel experience that goes far beyond those offered by competitors. Both parties had to work closely together to determine what information and which services were relevant to creating this groundbreaking customer experience.
