Training custom NLP model

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Type: Software
Client from United States
Category: Advertising & marketing
Style: Big photo
Color: Blue

Abto Software was approached by a sustainability startup to investigate the opportunity of implementing artificial intelligence to build a marketplace, which would make finding eco-friendly brands significantly easier. Having exhaustive field knowledge and experience in AI and natural language processing, our team took on the project to deliver a product that should be leading on the market today.The project’s main goals:Compose a successful PoC to test whether the planned product can be successfully deployed;Develop NLP (Natural Language Processing) model capable of quickly finding relevant information.Our contributionThe composition of the POC (Proof of Concept) was the initial phase of the solution’s development. The POC was intended to test if the AI based NLP technology can be successfully deployed. Our team imposed a successful hypothesis and selected a suitable NLP model, considering the project’s goals. After that, our engineers trained the NLP model to collect relevant information from multiple online sources. The solution encompasses several steps of data processing, which include data harvesting, data scraping, data validation, data evaluation and scoring. Those processes were enabled using various complex tools and apps, requiring full system integration and robustness. Data validation, data evaluation and scoring were the most edge-cutting processing steps, as the NLP model was designed to differentiate and analyze text arrays. To develop a tailor-made ML model capable of covering the client’s specific requirements, we went through an iterative approach consisting of several stages. The developed NLP model provides the following benefits:Compliance with global trends, and, accordingly, attraction of potential usersIn connection with the increasing popularization of sustainability as a global movement, a project aimed at working towards a more eco-friendly future is without doubt relevant and promising.Introduction of a unique search mechanismThe selected NLP model is trained to gather relevant information and display personalized results to match customer intent. This means, users obtain the opportunity to find relevant information, collected in one place, and shop eco-friendly products.