For most b2c businesses the leads\' outreach consumes a lot of resources and time, while the conversion rate requires intensive work to attract clients;Business optimization infers the goal of involving AI in those areas of the sales workflow that are reasonable, especially for initial communication to reduce the cost of leads processing;Our team developed a conversational AI agent capable of performing voice calls and chat interactions. The agent follows various conversational behaviors, adapts dialogue strategies based on client responses, and collects information to simplify the decision process and further workflow;The developed solution helped to significantly decrease the price of call center support while increasing leads coverage.