The client is a B2B software company offering IT consulting and development services. Their customers praise their work for exceptional technology expertise and continue to choose them as a preferred partner for IT-related tasks. Most of their new clients traditionally come from referrals and a personal network while outbound sales had limited results.To build a diversified and predictable outbound revenue stream, the client decided to develop a platform that would automate prospect searching and outreach. The tool would not only replace most of the existing capabilities of the human market researcher on the team but also significantly increase prospect sources and their volume.The built system would need to automatically find relevant prospects based on a defined customer profile, look up fresh information on each prospect, and create personalized outreach campaigns based on the findings. For example, a cold email campaign targeting companies with a certain position on their website that would also include insights from recent company news published on their blog.DataRoot Labs successfully developed an AI-driven Market Research Agent for the client. This solution generates a daily list of relevant prospects based on pre-defined filters, provides the latest insights on each company, and crafts personalized outreach campaigns. As a result, the client enjoys a substantial increase in response rate and sales calls, with dozens made each month.
