To bring awareness to the protection of the Antarctic, home to penguins, DTT has developed the King Penguin AR app and concept for Greenpeace. The concept resembles the popular Pokémon GO app, except that users are looking for penguins instead. Did you spot the penguin? Then you can use augmented reality to take a photo of the penguin to unlock the search for the next penguin. Furthermore, the app contains interesting facts that can be shared with friends, alongside the photos they’ve taken. In addition to the game, users in the app can also sign a petition to protect the Antarctic.