As an Amsterdam app developer we also decided to take part in this initiative. We have developed a mobile solution the I amsterdam Maps & Routes app which will allocate the tourist pressure from the center. We were insipired by Hoes - a geocaching app where the user leads his way through the city by answering questions and playing games. Thus, the user navigates to well-known and less known attractions. If the user is within 30 meters of a landmark he will get access to a certain challenge. The information and challenges are in the form of a video, audio file, or a quiz game.