Designing the new version of HBO’s European streaming service, HBO GO was a 10-month long UX design process. The new HBO GO’s aim is to engage users in a way that it couldn’t before: personalized recommendations, enhanced watchlist features, new discovery functions and a way better cross-platform experience.Based on user insights, we designed the platform it for web, mobile, tablet, tv, smart tv, Xbox and PlayStation. You can check the final product by going to your region’s HBO GO and also try it out yourself.
