Customer Profile Analytics Platform

Customer Profile Analytics Platform

by from Dnipro, Ukraine

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Type: Software
Client from United States
Category: Advertising & marketing
Style: Big photo
Color: Red

Our client has a lot of survey data and he wanted to build a product based on that data. The service should display the data about customer persona with specific characteristics.Our goal was to combine all kind of surveys data provided all over the US. Combine, aggregate, filter unnecessary noise, fill the gaps by machine learning and visualize the results in a comfortable way on modern and fast UI.The platform consists of three main parts:A module that collects survey data, transforms and load to the warehouse.A module that enriches, fill the gaps by ML algorithms.UI module that gives you the possibility to log-in, choose your payment plan, select filters that you are interested in and perform the actual search. Results of that search are presented in a way that makes it easy to consume.