VideoNext is a 10 years old SaaS for managing video surveillance that came to us with the desire to make a pivot. Our goal was to create a new product. Our team let customers look at the business model from the other hand. We analyzed the competitors, the existing product and brought out the technical specifications for the SaaS model, instead of expanding the development team. We provided business analyst and interface designer. After 3 months, the client started changing his current business model. The new strategy allowed the client to visibly reduce development costs since C ++ developers have higher salaries and simplify business scaling. Within 2 years, we launched 2 online platforms with access for current customers and developed a mobile platform for new customers.