ENGAGING CUSTOMER JOURNEYS Techved collaborated with Axis Bank to test their m-site's as well as website's user-friendliness and to validate the new design which they already had in place. Along with that, we delved deeper into customer journeys and ascertained better ways to engage with the customers.SYSTEMATIC SCRUTINISE Techved's meticulously focussed behavioral economics approach with extensive research in metro cities, paved the way for understanding navigation issues users found in the new design. METICULOUS STUDY Techved pinpointed the problem areas and converted them into opportunities, providing a platform for building intuitive and engaging interactions with the customers. KEY TAKEAWAY The results proved to be an eye-opener for the team of Axis Bank. With a better user engagement strategy along with focussed navigation, Axis Bank was able to build user journeys and even succeed in up-selling and cross-selling of various products.
