Usability Audit - Godrej Nature's Basket

Design

Tech

Usability

Creativity

Content

Type: Website
Client from India
Category: Food
Style: Big photo
Color: Red

DEEPER INSIGHTS ACROSS E-COMMERCE DIGITAL ASSETS Godrej Nature's Basket is a grocery and fresh food gourmet store with offerings from across the world targeting middle and high-end strata of the society. Godrej Nature's Basket approached Techved to conduct a thorough UX audit report on its website, Android and iOS app to find UI/UX issues and answer them for a better and seamless user engagement journey. MULTICHANNEL CUSTOMER EXPERIENCE Techved understood the need for having a persuasive design that exhibits a premium offering across digital assets, thereby offering multichannel customer experience. SERVICE DESIGN APPLICATION With the application of a pluralistic walkthrough setup and service design application, Techved offered a merger of visual appeal and compatibility across digital assets. KEY TAKEAWAY The result provided amazing insight and ways to increase customer engagement and offer smooth and easy access to products through the effective user journey.