One of India’s Most Trusted Insurance CompanyWe built a personalized mobile Chatbot experience for the unique Home Insurance product with a seamless user journey specially made for the Indian audience.Problem StatementTo introduce the new concept and create a user friendly buying journey for the target audience. Also, to create a unique and human like bot for the app.· Analysis· Solution· Result Understanding business eco-system and users need Analysis· 1. As this was a new concept for the Indian audience, we had to get an in-depth insight of their expectations.· 2. To create an interactive and engaging conversational flow for the Chatbot for an Insurance platform.· 3. To breakthrough the traditional Chatbot interaction and create a unique human like bot.· 4. To create an intuitive interface for the buying journey of Home Insurance with its amenities like electronics, jewellery etc.· 5. To integrate this interface in their existing app.We pinned down required remedy for business and usersSolutionConersational Flow: We created an intutive Chatbot flow to keep the users engaged and maintain the conversation Simiplified User Journey: We understand the client requirement and user needs and created a guided easy to use and seamless journey for users Minimized the steps: With our expertise, we minimized the number of steps for users to reach the end goal on the app Innovative Form-Filling: We redesigned the form filling process for the app to ensure the entire journey is quick & mobile and bot friendly Our Redefining impactThis insurance app turned out to be a one-stop app for all insurance needsWe digitally transformed their app to enable users to buy insurance on their own and created an easy to use conversational platform. Their target audience was pleased with the app and the Chatbot facility we created for them.The personalized Chatbot we created was appreciated by users as it was quick, smart and easy to interact with. This helped them increase the customer satisfaction ratio and created a positive response for their new product.
