An International Laptop Hardware And Software CompanyWe provided in-depth insights about the user feedback and suggestions to enhance the ergonomics of their laptops.Problem StatementTo understand which version and prototype of the product did users prefer, and why, in terms of ergonomics.Understanding user needs and feedbackChallenge· 1. Understanding user preference as there were many prototypes which were very different from each other in terms of look and feel and ergonomics.· 2. Understanding how easy to carry, use and handle the physical product was directly from the users.· 3. To gather insights about why users preferred a particular version of the laptop over the other prototypesInsightStudy of Indian Market:- We helped understand the pain-points and expectations of users from different cultural backgrounds.Better Understanding:- Our in-depth report helped understand the likes and dislikes of the physical product.Our Recommendations:- We recommend solutions to make the laptops aesthetically appealing and usable for users. Results:Our insightful report helped understand what the users wanted in terms of the physical usability of the the laptop. This helped them understand how they could modify the ergonomics and make it seamless to meet user expectations.Our findings helped understand the user perspective of how the product should be and how the laptops could be made better in terms of ergonomics to enhance the overall customer experience.
