A Global Smartphone ManufacturerWe helped understand the customer experience and the ergonomics of the new product that was due for launch.Understanding user needs and feedbackChallenge· 1. To understand user reaction based on learned and first time handling behaviour of the mobile phone.· 2. To understand the intuitiveness of the features from the users.· 3. To determine user preference between the old and new features and design. InsightBrand Positioning:- We helped them understand the user perception about the brand and their product.Road Map: Our insights helped them build a road map for the launch phases.Insight of the Indian Market: With our report they could understand the needs of the target audience and make their product suitable for them. ResultsOur in-depth report helped this leading smartphone manufacturer understand the needs and requirements of their target audience for their new product and achieve a high customer satisfaction ratio and word of mouth referrals. They got a better insight of the market they were launching their product in with respect to the user experience and the look and feel of the mobile phone.
