n choosing Dot Com Development as their development partner, Moon Valley Nurseries is now able to provide its business, staff and online user base a first class enterprise grade eCommerce website solution.Responsive Web ApplicationUsers are able to experience the site via desktop, laptop, tablet, and phone devices.Single Domain Multi Store eCommerce User ExperienceThe new enterprise solution is a single domain multi store eCommerce website. When users visits the site, it detects their location (with their permission), sets the site to the nearest store location and provides store based content and products to the website visitor. All visitors are provided with opportunities to purchase online, call to order and view only a catalog mode. Customer service automation and order tracking is also integrated in.Lead GenerationIn addition to its fully automated eCommerce capabilities, the Moon Valley Nurseries site provides additional multi store lead generation strategies with an integrated store locator/selector, click to call – call to actions, a customer service real time chat client, specials and ads promotions, newsletter integrations, various form based call to actions, and an integrated Hub Spot CRM platform with a location based blog resource.New lead generation tools were created in the form of Moon Valley’s Backyard Builder (coming soon). A completely custom Backyard Builder web application was designed and built out along with 2 mobile application versions. The Backyard Builder apps are an interactive tool that gives users the ability to design their dream landscape and then send it in to Moon Valleys Design Professionals to collaborate and finalize the designs and convert them into sales orders.Administrative Workflow IntegrationThe highly customized back end gives Moon Valley the ability to manage their product catalog and just about any virtual piece of content on a store by store basis,. The solution also supports store by store customer service strategies that will automatically route any customer to the closest store for questions about products and services. The eCommerce modules support Moon Valleys sales and very specific and automated routing, fulfillment, shipping/delivery processes and strategiesHigher Traffic / User Engagement / Business GrowthThe well thought out combination of design, information architecture, lead generation and eCommerce strategies have produced a well organized site layout supported by a design that conforms to all of Moon Valleys Branding guidelines. The enterprise solution is performance and SEO optimized to rank high in the major search engine SERP’s attracting targeted new users, engaging them with rich media content and and growing their user base daily.
