Internal Workflow Tools

Design

Tech

Usability

Creativity

Content

Type: Website
Client from Germany
Category: Travel
Style: Big photo
Color: Red

Intending to make client services more user-friendly, our team developed four effective projects from scratch and assisted in improving the service for transforming data obtained from various resources. In addition, we provided advice on design engineering, which helped to significantly increase the conversion rate on the customer's website. Andersen’s design team paid particular attention to intuitive navigation, simple controls, and the user-friendly look and feel of the projects delivered.Challenge- An internal tool for managing regions for tourism, grouping them while displaying on landing pages- Tracking an API using a region identifier that focuses on attracting leads- Demonstrating benefits from a particular booking and displaying the sum of all monetary gains on booking websites- A service that adapts the information to the appropriate format by collecting data and transforming it correctly- A marketing tool designed to manage TUI email campaigns for importing a JSON data file, using the tool to create or edit existing campaigns, and then export their updated versionSolutionSince TUI didn’t have its own development team, Andresen provided multitasking specialists who assisted in the development of internal projects, working in several directions at once. The provided solutions allowed the customer's employees to interact with the company's database faster, manage content, and quickly reply to market needs. In addition to these tech issues, the resulting solutions are notable for their convenient, optimized, and streamlined UI/UX. As an outcome, the end-users now feel more engaged, satisfied, and effective at work.ImpactShortly after introducing successfully developed tools, the time to prepare marketing materials was reduced by 30%. The customer’s focus group highly rated its interface and usability.