Brownlee teamed up with Pyxl to develop a comprehensive brand strategy alongside a new, elevated eCommerce website. As an everyday fashion brand built on a unique, luxury aesthetic, leveraging all of Brownlee’s creative characteristics was critical. Knowing this, Pyxl and Brownlee collaborated closely to create a cohesive brand platform that seamlessly translated across mediums.Services:UI / UX Website Design & DevelopmentBrand Positioning & MessagingVisual Brand GuidelinesResult:New eCommerce website Headless Shopify build with optimized search functionalityUnified brand messaging and storytelling platformUpdated visual brand guidelines
