Asia Pacific

HOW WE WORK. MECHANICS An advertising campaign consists of three stages: 1 STEP: Preparation of media plan Identification of your ideal Chinese client; team brief and definition of options to be launched; preparation of media plan with cost details for each of the presented options. Determination of performance indicators: media reach and engagement forecast in the form of CPM (individual for each advertising network), average CTR based on keyword frequency, competitive environment, your average check, precedent; media plan approval, contract signing and campaign launch. 2 STEP: Preparation of infrastructure We prepare the necessary documents, translate into Chinese and send the data for accreditation in Chinese advertising networks and platforms Tencent, Sina Weibo, Bytedance and Baidu in the form of an application; we participate in all stages of coordination of registration of accounts and advertising cabinets, so we are always in touch with the Chinese side; after the end of registration actions our team prepares the branding of accounts in accordance with your style, as well as customize the targeting parameters in the advertising cabinets. All access to accounts - logins, passwords and other related data are transferred to the Customer after all registration actions are completed. 3 STEP: Advertising Campaign We conduct a team brief on the basis of the media plan (prepared and approved at the first stage); prepare a content plan and translation into Chinese (all translations are performed by partner companies located in China with full correspondence in semantics). The content plan is always approved with you before publication; we post content, set up targeting and promote publications to reach the audience relevant to your service or product; we provide online reporting, where you can track the date of publication, click on the link, find out the engagement and ask questions to our project manager at any time; at the end of each month of the advertising campaign, we prepare a report in the format of a presentation with a description of each of the options involved, the amount of work performed according to the media plan, the indicator of the number of people involved in the campaign, and the number of people involved.