CleverData

CleverDATA Join is a CDP platform capable of managing really big data - terabytes of information about your customers and their behavior. You have complete freedom to customize the format of this data - the platform works with any set of identifiers and attributes of events and profiles. You can collect data from dozens of any online and offline sources - from events on your website to integrations with enterprise data buses. The data will pass through an advanced and flexibly customizable processing pipeline that will pull together profile attributes from different sources, perform profile merging based on partial or full ID matches, and build single customer paths for each customer without losing a single event. You have extensive capabilities to activate this data - for example, a unique segmentation engine will allow you to build an audience segment even from complex conditions such as a combination of profile attributes and a customer''s activity profile over an interval of time. These segments can be used to implement highly effective campaigns in the most popular advertising cabinets. The ability to access the profile repository via a real-time API will give a wide range of opportunities in real-time scenarios - for example, for content personalization. And support for streaming finished data into an analytical database will unlock the potential in product analytics and in the organization of BI-systems. Leave all the hard work to the platform - use clean, unified, ready-to-go data to grow your business.

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