PHP – Developers in Poland

UBS: Always on brand

Admind Branding & Communications

UBS, one of the world’s largest Wealth Managers, aimed to launch a new digital omni-channel Always-On campaign in January 2024. With growing digital demand, UBS wanted to leverage its expertise and unique selling propositions to harness this demand. The campaign focused on promoting Wealth Planning, positioning UBS as the wealth planner for today, tomorrow, and future generations. Challenge The challenge was to create a compelling visual identity for a digital campaign targeting High Net Worth Individuals (HNWIs) with assets over EUR 1 million. These individuals seek holistic wealth planning advice, including financial planning, pension advice, succession planning, and asset structuring. The campaign needed to reflect UBS’s expertise and address the unique needs of this affluent audience, ensuring the visuals communicated trust, sophistication, and personalized service. Idea Our solution centered on creating elegant and sophisticated visuals that resonate with HNWIs. We focused on UBS’s key message that every portfolio is unique and their holistic Wealth Planning service considers all aspects of a client’s life. The design included refined elements and high-quality imagery to convey luxury and exclusivity. We also incorporated the UBS Wealth Way approach, highlighting liquidity, longevity, and legacy planning to illustrate comprehensive wealth management. Solution The design strategy included: * A distinctive logotype tailored to the campaign. * A style guide with visual identity guidelines, including a color palette, typography, and logo usage. * High-quality imagery and refined design elements to emphasize luxury and exclusivity. * Infographic images to present key insights and proof points, as these have historically driven high engagement for UBS. * Clear and concise copytext (20-40 words) with a strong call-to-action (CTA) to increase click-through rates (CTR). More information about the project: More information about the project: https://admindagency.com/projects/ubs-always-on-brand/

Interactive, online video training platform for Viddler

Nonstop

Accelleron: brand development and implementation

Admind Branding & Communications

Background The Accelleron logo and brand basics (typography, colour palette, tone of voice, and more) are the results of work done by MetaDesign – a creative studio we often cooperate with. However, brand basics were only the beginning. Our task was to implement and develop a new brand into all the Accelleron resources. With more than 150 strategy and design experts on board and a capacity adapted to the largest branding projects for global brands, Admind suited this task perfectly. We assembled a dedicated, multidisciplinary team that covered all the competences needed to meet the challenge. Solution While working on new branded assets, we simultaneously developed 22 principles and guidelines for, among others, logotype, print, digital media, tradeshows & events materials, and workwear. Then, we implemented a complex brand portal for Accelleron employees. Scope of this project included: * Architecture and structure preparation * UX&UI * Animation * Writing some texts for the portal In addition, we launched three media libraries (due to the need to differentiate access for 3 user groups), with all the taxonomy and categorisation. Our experts prepared an approval workflow called “Waiting Room” where users can add materials they wish to make public. Once they are submitted, our Brand Advisory team checks that the files are on-brand and that the format and quality meet standards. Once approved, we set appropriate access to these files, categorise them, describe them and publish them in the library. More about the project details: https://admindagency.com/projects/accelleron-brand-development-and-implementation/